Nowadays, one of the main factors to be successful in business is to choose and maintain the right trademarks for your company’s products and services. Probably more than ever before, imaginary and image creating aspects have become important factors in the customer’s choice between competing products or services. It is no longer the “hard facts” only that eventually tip the scales in favor of the customer’s decision for a particular company and its particular goods and/or services.

Possibly more than anything else, it is the company’s trademarks that convey and deliver a company’s very spirit and image to its potential customers and which in effect steer the customer’s decision to either buy the company’s products and services, or to refrain from buying them.

We provide the following services regarding trademark law: 

• Strategic legal advice towards the creation and choice of potential trademarks,
• Registration of trademarks in the European Union as well as on a global basis,
• Defending trademarks against legal claims of third parties,
• Legal monitoring of your company’s trademarks pertaining to possible interferences of trademarks of opponents,
• Taking all necessary legal action against conflicting trademarks,
• Out of court negotiation and litigation services.